The described technology is generally directed towards customizable traffic zones that work with wireless communication network, and can be configured based on various data, including traffic data. A vehicle and/or wireless communication network user device within the traffic zone facilitate monitoring of the vehicle/user device. Pricing can be based on entering and exiting the zone, dwell time in the zone, user profile data and other factors such as time of day, day of week and so forth. A customizable traffic zone can be configured and reconfigured as needed, such as to expand or contract a zone, exclude an area, and so forth. User devices can be targeted, including geo-fencing for warning users about to enter a traffic zone that charges for usage, or to provide other relevant messages.