Patent attributes
In an example embodiment, a platform is provided that utilizes information available to a computer system to feed a neural network. The neural network is trained to determine both the probability that a searcher would select a given potential search result if it was presented to him or her and the probability that a subject of the potential search result would respond to a communication from the searcher. These probabilities are combined to produce a single score that can be used to determine whether to present the searcher with the potential search result and, if so, how high to rank the potential search result among other search results. During the training process, a rescaling transformation for each input feature is learned and applied to the values for the input features.
