A retractable display, storage and carrying case for necklaces includes an inverted-V-shaped frame, a torsion-spring-loaded tube rotatably suspended between the frame, a rectangular cloth sheet attached along one edge to the tube, with an opposite edge wrapped around a weighted rod to form a pocket on a front surface of the sheet. A plurality of jewelry hanging hooks are secured to an upper portion of the cloth sheet. One end of a necklace is attached to a single hanging hook, while the opposite end is tucked into the pocket. Much like a roll-up blind, the cloth sheet can be extended to a desired length by tugging on the weighted rod. Another tug will cause the roll-up mechanism to release and wind up the cloth sheet around the tube.