Patent attributes
An apparatus providing interactive content includes an input interface configured to sense an input of a user, a display configured to output a video, at least one memory configured to store instructions for performing a certain operation, and at least one processor operably connected to the at least one memory and configured to execute the instructions. The processor provides, when a plurality of animation units including object information for specifying an object to be output in the video and driving information for defining motion of the object are played, interactive content played by the object moving according to the driving information to a user, receives information of the user to be reflected in the interactive content, inserts the information of the user to a part of the object information, and plays at least one of the plurality of animation units to play the interactive content.
