Patent attributes
Techniques described herein are directed to centralized brand asset management. In an example, a first computing device associated with a first point-of-sale (POS) service can receive an instruction to update a web page of a merchant, wherein the instruction to update the web page of the merchant changes a brand asset of the merchant. The first computing device can send a request to update the brand asset of the merchant to a centralized data storage storing one or more brand assets of one or more merchants. The centralized data storage can update the brand asset to an updated brand asset, which can be available to at least a second computing device associated with a second POS service. The second POS service can update a respective POS service feature based on the updated brand asset.