US Patent 11412295 Systems and methods for determining usage information

Systems and methods are described for determining usage information. A content device accessing content may determine an advertising event associated with the content. A trigger time may be determined that is a predetermined time before a start time of the advertising event. The content device may cause activation of a data capture component to capture data at the trigger time and at one or more times during the advertising event. The data can be compared to determine usage information indicative of user behavior during the advertising event.