An apparatus and method for improving batter technique is herein disclosed. In certain embodiments, the apparatus is a batting tee that includes a base, a vertical shaft assembly that is mounted to the base and has a ball support at an uppermost end thereof, a light source housed within the vertical shaft assembly and designed to illuminate an area proximate the ball support, and a controller for activating the light source. In certain embodiments, the method includes providing the above-described batting tee, placing a ball on the ball support of the tee, hitting the ball off the ball support to activate the light source, and keeping eye contact with the illuminated area.