Patent attributes
Intelligent subscription identification using transaction data is described. In an example, a computing system can receive transaction data associated one or more transactions between one or more merchants and one or more customers. Based at least in part on the transaction data, the computing system can determine that a first customer of the one or more customers purchased a first item at a first time and that a second customer of the one or more customers purchased a second item at a second time. The computing system can determine a recommendation to offer a subscription to enable the one or more customers to access a third item at a third time, send the recommendation to a device operable by a merchant of the one or more merchants, and associate an indication of the subscription with a profile of the merchant.