An electronic apparatus includes an interface circuitry; a display; a memory storing one or more instructions; and a processor configured to execute the one or more instructions to: receive a broadcast signal of any one of a plurality of channels through the interface circuitry, control the display to display an image of a content based on the received broadcast signal, identify timing when the content switches from a first content to a second content having a different type than the first content based on a change in a video characteristic defined corresponding to the type of the content, and perform a first operation related to the second content based on the identified timing.