Patent attributes
Methods, apparatus, systems and articles of manufacture to implement centralized authentication for granting access to services are disclosed. Example apparatus disclosed herein to perform device authentication at a first service are to access a profile based on an identification code included in an authentication request from a second service, the profile corresponding to a device associated with the identification code, the identification code assigned to the device by the first service. Disclosed example apparatus are also to assign a selected one of a plurality of trust levels to the device based on activity information associated with the device, location information specified for the device in the profile, and mobility information specified for the device in the profile. Disclosed example apparatus are further to transmit authentication information for the device to the second service responsive to the authentication request, the authentication information including the selected one of the trust levels.