US Patent 11436522 Joint representation learning of standardized entities and queries

An indication of a plurality of different entities in a social networking service is received, including at least two entities having a different entity type. A plurality of user profiles in the social networking service is accessed. A first machine-learned model is used to learn embeddings for the plurality of different entities in a d-dimensional space. A second machine-learned model is used to learn an embedding for each of one or more query terms that are not contained in the indication of the plurality of different entities in the social networking service, using the embeddings for the plurality of different entities learned using the first machine-learned model, the second-machine learned model being a deep structured semantic model (DSSM). A similarity score between a query term and an entity is calculated by computing distance between the embedding for the query term and the embedding for the entity in the d-dimensional space.