Patent attributes
Disclosed is a display apparatus. The display apparatus includes a sensor, a housing including a storage space inside the housing, a display configured to be stored in the storage space inside the housing and to be moved into and out of the housing through an opening of the housing, the display having a display area for displaying contents, an actuator configured to move the display into and out of the housing through the opening, and a processor configured to identify a size of a portion of the display to be disposed outside the housing and a display size of image content to be displayed on the portion of the display, based on a viewing distance of a user sensed through the sensor and a ratio of the image content, and control the actuator to move the display into or out of the housing through the opening based on the size of the portion of the display and the display size of the image content.