A mounting apparatus for variably displaying an item includes a clamping device including a first jaw, and a cradle, the clamping device configured to adjustably decrease a distance between the first jaw and the cradle to apply a clamping force therebetween upon an item to be displayed. A swiveling device coupled to the clamping device is configured to selectively permit and prevent swiveling adjustment of a position of the clamping device independently of the distance between the first jaw and the cradle. The swiveling device, when loosened, permits three dimensional rotation adjustments of the clamping device. A three-member cradle has a second jaw opposite the first jaw, and a pair of laterally and diagonally extending shoulders.