US Patent 11443460 Dynamic mask application

In one embodiment, a method includes identifying a first user in an input image, accessing social data of the first user in the input image, where social data comprises information from a social graph of an online social network, selecting, based on social data of the first user in the input image, a mask from a set of masks, where the mask specifies one or more mask effects, and for each of the input images, applying the mask to the input image. The set of masks may comprise masks previously selected by friends of the first user within the online social network. The selected mask may be selected from a lookup table that maps the social data to the selected mask.