In an embodiment, an apparatus comprises one or more processors and one or more memories communicatively coupled to the one or more processors and storing instructions which, when processed by the one or more processors, cause: evaluating historical mail fulfillment data for a plurality of physical mail items delivered to a plurality of recipients; dynamically assigning mail bins for the plurality of recipients based, at least in part, on the historical mail fulfillment data for the plurality of recipients; and distributing mail into the dynamically assigned mail bins for the plurality of recipients using the mail distribution mechanism.