Patent attributes
Methods, systems, and apparatuses for presentation of advertising content during presentation of media content and based on data collected from vehicle sensors and a mobile device. Media content, such as stored songs, podcasts, or videos, may be presented to a user. Sensor data corresponding to operation of a vehicle may be collected, and a risk score based on operation of the vehicle may be determined. Based on the risk score, an advertising tier may be determined. The scope of media content available to a user and the frequency of presentation of advertising content during presentation of such media content may be based on the risk score. For example, safe driving behaviors may result in rewards which permit access to more media content, and/or safe driving behaviors may result in fewer advertisements being presented to a user on an in-vehicle display.
