Patent attributes
Systems, methods, and computer storage media are described herein for identifying objects within video content. Utilizing an image recognition technique (e.g., a previously trained neural network) an object may be detected within a subset of the video frames of a scene of the video content. Metadata may be generated comprising a set of object attributes (e.g., an object image, a URL from which the item may be procured, etc.) associated with the object detected within the subset of video frames. A request for object identification may subsequently be received while a user is watching the video content. A run time of the request may be utilized to retrieve and display one or more object attributes (e.g., an object image with an embedded hyperlink) corresponding to an object appearing in the scene.