Patent 11475470 was granted and assigned to Trax on October, 2022 by the United States Patent and Trademark Office.
A non-transitory computer-readable medium includes instructions that when executed by a processor cause the processor to perform a method for providing visual navigation assistance in retail stores, which may include receiving a first indoor location of a user within a retail store; receiving a target destination; and providing first navigation data to the user through a first visual interface. The method may also include, after providing the first navigation data, receiving a second indoor location of the user within the retail store; determining that the second indoor location is within a selected area around the target destination, with the selected area not including the first indoor location; and, in response to the determination that the second indoor location is within the selected area around the target destination, providing second navigation data to the user through a second visual interface, where the second visual interface differs from the first visual interface.