Patent attributes
A segmentation platform enables a system that comprises a behavior service and a predictive service for determining a segment from a dataset. The behavior service can analyze data to determine information about behavior that has already occurred. The predictive service can analyze data to determine information about the predicted propensity for certain behavior to occur in the future. In some cases, the predictive service can determine the information by utilizing a training model that indicates predictions related to potential relationships among properties of a dataset. The segmentation platform also enables an interactive user interface that can be utilized to configure attributes of the segment, analyze information associated with the segment, and deliver the information to another device.
