Patent attributes
A method and system for analysing behaviour of a plurality of users for recommending a change in at least one behavioural attribute to at least one of the plurality of users for changing at least one effect of the behavioural attribute along with an estimated improvement in performance is disclosed. The method comprises, analysing activity data of the plurality of users and a context of the activity for determining one or more behavioural attributes of each of the plurality of users, assigning a value to each behavioural attribute of each of the plurality of users, determining a percentile score for each users for each of the one or more behavioural attributes and recommending, to at least one user, a change in at least one behavioural attribute and a magnitude of change and a direction of change, based on the percentile score correlated with better performance.