Patent attributes
A social network for merchants is described. A payment processing service can receive first merchant information associated with characteristic(s) of a first merchant and second merchant information associated with characteristic(s) of a second merchant. The payment processing service can determine a similarity between the first merchant and the second merchant based on analyzing the first merchant information and the second merchant information with a data model. Based at least in part on the similarity, the payment processing service can associate the first merchant and the second merchant with a merchant group and enable the first merchant and the second merchant to access a service associated with a merchant social network based at least in part on the association with the merchant group.
