Patent attributes
A technique for predictive modeling to generate ratings forecasts in a media network is described. An episode-level programming schedule is imported into a viewership forecasting application to generate episode-level ratings predictions. Episode-level ratings predictions for media content in the episode-level programming schedule are generated by implementing multiple different predictive algorithms in parallel for each instance of specific media content in the programming schedule. In addition, for each such predicted viewership value, an accuracy value is generated that indicates the likely accuracy of that predicted viewership value. The episode-level ratings predictions can be uploaded by a business unit of the media network, and merged with a programming schedule currently employed by the business unit.
