A display device for a vehicle includes a first frame, a second frame configured to be move along a first direction with respect to the first frame, a roller rotatably coupled to the second frame and configured to move along the first direction based on movement of the second frame, and a flexible display that is at least partially wound around the roller and that is configured to be bent around the roller. The flexible display has an end portion fixed to the first frame. A front surface of the flexible display defines an externally exposed area that is configured to increase based on an increase of a distance between the first frame and the roller.