The present disclosure relates to an image display apparatus, a server, and an image display system including the same. The image display apparatus according to an embodiment of the present disclosure includes: a display; an external device interface unit having at least one communication module and performing short-range communication; and a controller, wherein the controller receives a data packet from an external audio device through the external device interface unit, and determines a time point at which image is output through the display, based on a delay value included in the data packet, when the data packet includes the delay value for a delay of audio output.