An image recognition apparatus includes a controller. The controller is configured to perform positional detection and identification for the target in each of the frame images, and extract a first target having an ambience change feature with priority over a second target that does not have the ambience change feature. The ambience change feature is a feature about a positional change of the target that is exhibited when the ambience is photographed from a moving object. The positional change is a positional change of the target identified in common among the frame images.