Patent attributes
Methods and systems are provided to allow for merchant or third party controlled adjustment of a physical environment around a user. Such adjustments may be in response to user actions and may create a more immersive experience for the user. Such adjustments may be determined from interaction data received from a user device, with may identify a service provider, a product, or an activity that the user is currently engaging in or is interested in. One or more secondary devices may be identified to be within an area around the user device and one or more environmental rules associated with the service provider, product, or activity may be determined and communicated to the one or more secondary devices to cause the one or more secondary devices to adjust a physical environment of the area proximate the user device.
