US Patent 11516137 Content propagation control

Content propagation control can include determining a classification of a message formatted for conveyance over a data communications network. The classification can be based on content of the message and determined using a classification model constructed by analyzing prior message propagation rates and corresponding propagation paths that are each associated with one of multiple message content types. Content propagation control also can include selecting propagation rate and propagation path control indicators based on the classification of the message determined using the classification model and embedding the propagation rate and propagation path control indicators in the message.