Patent 11516550 was granted and assigned to Snap Inc. on November, 2022 by the United States Patent and Trademark Office.
In a computer-implemented method for generating an interactive digital video content item, a digital video content item is accessed. Subject recognition is performed on the digital video content item, wherein the subject recognition automatically identifies a visual subject within the digital video content item. Responsive to identifying the visual subject, an interactive region is applied to visual subject within the digital video content item, wherein the interactive region enables presentation of content related to the visual subject in response to a user interaction with the interactive region during presentation of the digital video content item.