Methods, systems, and apparatus, including computer programs encoded on computer storage media, for digital asset management. One of the methods includes: obtaining a request for creating a digital asset corresponding to a tangible asset, wherein the request comprises one or more characteristics of the digital asset; generating a blockchain contract corresponding to the tangible asset based on the one or more characteristics of the digital asset; and deploying the generated blockchain contract on a blockchain, wherein the deployed blockchain contract is executable to issue the digital asset corresponding to the tangible asset.