US Patent 11521149 Generating sentiment metrics using emoji selections

Methods, devices and systems for measuring emotions expressed by computing emoji responses to videos are described. An example method includes receiving user input corresponding to an emoji at a selected time, assigning at least one meaning-bearing word to the emoji, wherein the at least one meaning-bearing word has an intended use or meaning that is represented by the emoji, associating a corresponding vector with the at least one meaning-bearing word, wherein the corresponding vector is a vector of a plurality of vectors in a vector space, and aggregating the plurality of vectors to generate an emoji vector that corresponds to the user sentiment.