US Patent 11521393 Information processing system, program, and control method

A vehicle is configured to image, with an outside camera, an identification mark associated with a content provided by a service provider, output the content associated with the imaged identification mark to an occupant in a cabin of the vehicle, acquire operation information on the occupant relating to the output content, and acquire information regarding the occupant when the occupant performs operation relating to the content in the vehicle cabin. An information processing apparatus is configured to, when determining that the output content is not selected by the occupant based on the operation information on the occupant, determine whether or not to update the content that is not selected, based on the information regarding the occupant.