An apparatus and method for configuring a customized tour includes providing a list of tour subject indicators with a relevance value for locations to be toured, receiving user selection data regarding the subject indicators, and configuring a tour route based on an aggregate relevance score calculated for the tour subject indicators and locations indicated by one or more users. The method and apparatus may further include defining at least one tour route record comprising an ordered list of locations that satisfies at least a minimum aggregate relevance score constraint and a maximum tour duration constraint and saving information defining the at least one tour route record in a computer memory for use in delivering a corresponding tour.