Patent attributes
A service provider receives a set of credentials from a customer and a request to access one or more services provided by the service provider. An authentication service of the service provider receives the set of credentials and, based at least in part on the received set of credentials, one or more activities performed by the customer, the customer's user profile, and the system configuration of the customer's computing device, calculates a risk score. The authentication service subsequently utilizes the calculated risk score to determine a credential rotation schedule for the set of credentials. The authentication service updates one or more servers to enforce the new credential rotation schedule and enables the customer to utilize the set of credentials to access the one or more services.