Patent attributes
A computing system can implement pick-up location optimization by receiving trip requests and location data from computing devices of users and determining a specified region in which each requesting user is located. Each region can be associated with a plurality of eligible pickup locations. The computing system can score each of a plurality of eligible pickup locations based, at least in part, on (i) ETAs of vehicles to the pickup locations, and (ii) an amount of reduced time for utilizing each pickup location as opposed to the current location of the requesting user or a pick-up location specified by the requesting user. Based on the scoring, the computing system may then select (i) a trip pickup location to initiate the trip request, and (ii) a selected vehicle from the set of candidate vehicles to service the trip request.