A computer system provides intelligent context-based control of air flow. An identity of a user and a location of the user within an area that includes one or more vents associated with a climate control system are identified. User preferences are determined based on the identity of the user. Characteristics of air flow in the area are adjusted based on the user preferences the user and the location of the user, wherein the characteristics of the air flow comprise one or more from a group of: a direction, and a flow rate. Embodiments of the present invention further include a method and program product for providing intelligent context-based control of air flow in substantially the same manner described above.