US Patent 11564002 Automated replacement of video program content
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Edits on 31 Mar, 2023
Golden AI
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Edits on 22 Mar, 2023
Golden AI
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Patent Jurisdiction
Patent Number
115640020
Date of Patent
January 24, 2023
0Patent Application Number
165148650
Date Filed
July 17, 2019
0Patent Citations
Patent Primary Examiner
CPC Code
Edits on 25 Jan, 2023
Golden AI
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US Patent 11564002 Automated replacement of video program content
Article
Advertisements in broadcast television programming are digitally replaced with different ads prior to viewing. Replacement can occur in time and/or place shifted content, and can be used to promote a particular advertisement that the viewer has not yet seen, thereby improving the reach of the ad without oversaturation. Data reporting by the playback devices is collected in a database of viewed ads. The information in the database can be used to refresh previously-viewed ads, to increase saturation of particular ads, to replace previously-broadcast but no longer relevant ads, or for other purposes as desired.
Infobox
Is a
Patent Jurisdiction
Patent Number
115640020
Date of Patent
January 24, 2023
0Patent Application Number
165148650
Date Filed
July 17, 2019
0Patent Citations
Patent Primary Examiner
CPC Code
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