US Patent 11582319 System and method for tracking interactions in an email

A system and method to track whether users are viewing different sections of content in an email. The method and system tracks the scrolling behavior of recipients of an email by identifying the sections of an email that the recipients have viewed by tracking the touching of these sections in the case of a touch device or tracking of the cursor hovering over these sections in the case of a computer with a cursor and subsequently sending the activity to a remote server to be stored and aggregated.