The invention relates to a toy system including a plurality of toy construction elements, an image capturing device and a processor. The image capturing device is operable to capture one or more images of a toy construction model constructed from the toy construction elements. The processor is configured to: execute a digital game having computer executable code causing the processor to provide a digital play experience; receive an unlock code indicative of one or more virtual objects; unlock the one or more virtual objects for use in the digital play experience, each virtual object being associated with one of the respective toy construction elements or with a respective toy construction model; receive one or more images captured by said image capturing device; recognize one or more toy construction elements and/or toy construction models within the one or more images; provide a digital play experience involving said first unlocked virtual object.