Patent attributes
A shock absorbing container for retaining a beverage container or a beverage. The shock absorbing container is configured to absorb jarring or jolting impacts to reduce the likelihood of a spill. The shock absorbing container comprises a support structure, a base shock absorbing component, and a retaining insert. The support structure is rigidly constructed. The base shock absorbing component surrounds a base portion of the support structure. The retaining insert is insertable within an upper portion of the support structure and retains the beverage container or beverage. A rim shock absorbing component is house within the retaining insert to absorb impacts to a rim of the container. A lid and straw may engage the retaining insert to retain a beverage when a separate beverage container is not used.