Patent attributes
Provided are techniques for mode-specific search query processing. A current search query is received from a user, wherein the user has a user profile. In response to determining that a query mode for the current search query is a guided mode, a query context of the current search query is determined. A classification for the current search query is determined. One or more search influencers are identified using the classification, where each of the one or more search influencers has a corresponding user profile. The current search query is rewritten based on the query context, a private portion of the user profile of the user, and a public portion of each corresponding user profile of each of the one or more search influencers. The rewritten search query is executed to generate search results, and the search results are returned.