US Patent 11589125 Dynamic content generation

A system comprises a receiver to receive a main content. The system further comprises a detector to detect a placeholder in the main content for placement of a media object. Further, the system comprises an obtainer to obtain a plurality of media objects having placement attributes corresponding to the placeholder in the main content, where a placement attribute is indicative of characteristics of a media object compatible with the placeholder. The system further comprises a selector to select one of the plurality of media objects for being placed in the placeholder of the main content, based on a user profile. Further, the system comprises a generator to generate a final content indicative of the selected media object embedded in the main content.