US Patent 11605042 Artificial intelligence system for content presentation impact estimation

Interaction data sets of consumers of an offering set with an application associated with an offering set are obtained. At least some of the interactions are associated with respective content presentation operations. A neural network model is trained, using the interaction data sets, to generate predictions of actions of a consumer at whom a set of content presentation operations is directed, and to provide action-attribution scores for the content presentation operations. The model includes convolutional layers and an attention module. Weights learned in the attention module are used to estimate the action-attribution scores. A trained version of the model is stored.