A protective wrap system protects the handles of a purse or other bag and provides a gripping surface to resist tendency of the purse to slip when supported by the handles. The system includes a wrap configured to wrap around a purse handle and a grip that couples to the wrap and is positioned outside the wrap on the underside of the handle. The system provides protection to the handles from contact with a user's hand or other surface. The system further provides a gripping surface configured to grip a contoured surface without damaging or leaving residue on the surface.