US Patent 11620299 Utilizing interactivity signals to generate relationships and promote content

An analysis application utilizes interactivity signals to generate relationships and promote content. One or more interactivity applications, such as a social networking application, are queried to retrieve interactivity signals. Interactivity signals include an interaction pattern that indicates a relationship between a user and relations of the user. A relationship graph is constructed based on the interactivity signals. Content associated with a user is promoted based on the relationship graph. A weight of the interactivity signals is adjusted to improve a ranking of the relationship graph and a ranking of the content.