US Patent 11636117 Content selection using psychological factor vectors

A method implements content selection using psychological factors. A person vector is generated from a record. The person vector identifies a set of data representing a person. A psychological factor vector is generated from a content of a plurality of content. The psychological factor vector identifies a set of psychological factors from the content. The person vector and the psychological factor vector are combined to generate an input vector. An action score is generated from the input vector. The action score identifies a probability of an action on the content by the person. The content is selected from the plurality of content using the action score. The content is presented.