US Patent 11640627 Artificial intelligence based service recommendation

In one aspect, a method includes receiving merchant profile data describing attributes of merchants; generating, using one or more machine-trained models and the merchant profile data, a respective first profile for each merchant of the merchants; generating, using the one or more machine-trained models, a respective second profile for each of the plurality of merchant services using at least one type of description for each of the plurality of merchant services, wherein the respective first profile for each merchant and the respective second profile for each of the plurality of merchant services are numerically comparable; identifying a list of merchant service recommendations for at least one of the merchants using generated first profiles and second profiles; and configuring a merchant computing device of the at least one merchant with at least one merchant service selected by the merchant from the list of merchant service recommendations.