Using an image analysis model within an image intended for distribution online, an image portion depicting personally identifiable information is identified, the personally identifiable information comprising image data usable to identify a specific individual. Using an online profile, a person depicted in the image portion is identified. A transaction is posted in a publicly-accessible distributed encrypted ledger, the transaction comprising an encrypted request to allow the image to be distributed online. According to a response to the request, the image portion is obfuscated, the obfuscating comprising altering data of the image portion, the altering making the image portion unusable to identify the person.