US Patent 11657425 Target user estimation for dynamic assets

Techniques for processing event streams are provided that use streaming analytics to estimate a target user for dynamic assets. An exemplary technique includes receiving a batch of events that have position data for a potential target, determining one or more polygons that comprise the potential target based on the position data for the potential target, determining an approximate target viewership for the one or more polygons based on a profile or taxonomy of the potential target, associating an advertisement with the one or more polygons based on the approximate target viewership, receiving a continuous stream of events that have position data for a dynamic asset, determining that the one or more polygons include the dynamic asset based on the position data for the dynamic asset, obtaining the advertisement associated with the one or more polygons, and providing the advertisement to a sink for display on the dynamic asset.