Patent attributes
Disclosed are various embodiments for initiating execution of an application using trigger characters. In one embodiment, a computing device detects an entry of a trigger character in an input field of a first user interface presented by a first application. The input field is specified for detection of the individual trigger character based on a trigger rule for the first application. The computing device then identifies a string following the trigger character. The computing device then determines that the string matches a name of a second application installed on the computing device based on a list of applications installed on the computing device. The computing device then initiates execution of the second application. Subsequently, the computing device switches from the first user interface to a second user interface presented by the second application.