US Patent 11666161 Modular merchandise display

A modular merchandise display which allows for the integrated display of greeting cards and other social expression products. The system provides flexibility in the set up and modification of the retail display over time by offering product modules having a variety of holding mechanisms for retaining and displaying a wide range of products. Each product module operates independently from all others such that adding/removing/rearranging a product module does not affect or disrupt the other product modules on the display.